Our Story

Janna Headshot.JPG

So you woke up one day and realized that the life you’d created for yourself was no longer the life you wanted. You're so overwhelmed by the need for change that you get the urge to quit your day job and pursue something greater. What do you do? Do you quit your day job, or work around the feelings of discomfort and void?

Answer: You quit your day job.

Now, before you click away from our website, let us just say: "Quit your day job" isn’t always literal. Of course, there are those pesky things called bills and obligations and adult responsibilities that we can’t just abandon. For our CEO, “quitting your day job” simply means taking a leap from that discomfort and seeking fulfillment by any means necessary. It’s deciding who you are, what’s important to you, what makes your heart sing, and what makes this life worth living. And then it’s taking the steps to make THAT the focal point of your life.

Our CEO went the literal route, and said farewell to her day job in 2015. After spending five years in New York City in the social media marketing industry, three of which at one of the largest non-profits in the nation, she resigned from her position and left the Big City. She spent a month traveling through Europe as she discovered what would make HER life worth living and soon, she realized that her true passion was entrepreneurship--both for herself and for other entrepreneurs looking to take their business to new heights. The new role of CEO, for her, was what she considers a "Leap Job."

That’s why she started Leap Innovative Group in February 2016. With a wealth of industry knowledge from one of the most competitive cities in the world, Janna grew confident that she’d gain more fulfillment from bringing that knowledge to her hometown of Richmond, Virginia. Since launching, the L.I.G team has helped personal and professional brands think outside the box to establish a strong identity, revolutionized existing brands, and implemented creative marketing strategies. They're just getting started.

So, take the leap to fulfill your dreams. Take the leap and get creative to innovate new strategies. Push your limits and propel your business forward. Dare to get a better return on your investment (in YOU and in us). At L.I.G, we believe in investing in what makes life worth living. Trust us, it always pays off.